HUGO BOSS

Originally all sitting simply under the HUGO BOSS umbrella, in 1993 the collection divided its range into lines HUGO, BALDESSARINI and BOSS as part of their tri-brand strategy.

Six years after the creation of the two sub-labels HUGO and BOSS, in 1999 BOSS Orange range was launched. The collection flanks both the classic styling of the BOSS label and the more progressive HUGO line. Another from the family of BOSS sub-brands, BOSS Golf Wear, is designed in 1997 following the brand's success in golf sponsorship, this collection is later to be renamed BOSS Green.  Fast forward a decade to 2017 and the company strips back the number of labels to the original BOSS and HUGO, with BOSS Orange and BOSS Green being integrated into the BOSS core brand as of the SS18 collection.