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Like all great monster stories, this one begins at summer camp. Whilst most of us were eating burnt marshmallows and participating in cringey singalongs around a campfire, then English teacher Hankook Kim would meet his future investor in -- entrepreneur Jae W Oh. So charmed and taken by Kim was Jae W Oh, that he agreed to invest in Kim’s business, whatever that may be (I wish my summer camp experience was the same).
Kim’s hunt for business ideas led him to the eyewear industry, particularly the hugely successful direct-to-consumer business model of Warby Parker.